inside OUT: Navigating the Mental, Emotional & Spiritual with Jojo

Career Moves, Identity Shifts & WTF Is Your Soul Actually Here to Do? ft. Yosef Yeshurun

Jojo Cottle Episode 30

In this episode, we’re getting MESy about all things career, purpose, fear, identity—and why making soul-aligned moves can feel so damn scary.

I’m joined by returning guest Yosef Yeshurun (Kabbalah teacher and spiritual coach) to unpack what it really takes to shift from “just a job” to work that actually fulfills you. We talk:
→ why success is often scarier than failure
→ how to know if your career is aligned with your soul (or just your ego)
→ why your “why” matters more than your title
→ the spiritual roots of imposter syndrome + fear of playing big
→ how to move from stuck → progress (even if you’re scared AF)

Whether you’re craving a career pivot, questioning your current path, or feeling that quiet nudge to finally do the thing you’ve been avoiding — this one’s for you.

✨ Grab your journal. We’re going deep.

Special Offer: Want to dive deeper with Yosef?
Use code INSIDEOUT for 20% off your first semi-annual subscription to his Daily Soul Inspiration platform. Once you sign up you will have access to a private WhatsApp chat where Yosef sends a 7 minute audio lesson every day. Sign up here!

Want more from Yosef on Inside OUT?  Check out our last episode: Clarity & Compatibility: The Key to Meaningful Relationships

Find Yosef at the Kabbalah Center in NYC, and on instagram @yosefyesh

Thank you for listening! Don't forget to follow along on social media @_insideout.podcast, rate and review. And Join the MESy Mailing List for exclusive content, insights on what is coming up and more!


Welcome to the Inside Out podcast. I'm your host JoJo and this is where we will navigate the mess together that is mental, emotional and spiritual.

lets get into it!

Jojo (00:27.865)
Welcome back and also a special welcome to my guest and welcome back I should say to Yosef Yasharoun. I'm sitting here with him in person this time and I'm so stoked because I knew I wanted him back on the podcast immediately when he originally came on the podcast to talk about relationships. But he has a new really cool addition in his life and a platform that he's put out. And so I figured it was about time we sat down and had a conversation about

career and aligning with our purpose and what that really looks like from a cabalistic sense and a spiritual lens. So, Youssef, welcome back. Thank you, Jojo. Glad to be here. Had a lot of fun on the first time I was on the podcast and I was like, we got to do it in person this time. Better audio quality and just rapport and everything. So, so excited to be here. This is great. Well, thank you. Thank you. So, before we dive in, I want to give you the opportunity to talk about

that really cool platform that you just launched and what really made you launch it. And it started with a group chat on WhatsApp. So can you kind of talk about the evolution of that and why that was something that you felt really called to do? long story short, we, this is at the beginning of 2024, year and a half ago. I won't go into the whole reason of how, but basically I decided I'm like, I'm going to do daily content, not on social media, on a group chat. I'm not, I haven't yet gotten into the social media world. I feel like it's, it's anyway.

It's a tough one for sure. It's a topic for another podcast, for another episode. I'm like, you know what? I have students that aren't on my chat. let me, you know, if I'm then I was really busy with other projects and I'm like, you know, I want to give them something so that they have, even if they don't always have my time. So I'm like, you know what? I'm going to study something new every day and like record myself and post on the WhatsApp chat. So I started doing that and it was great. And I was like really surprised because it's kind of daunting. Any challenge is always daunting or else we would have done it. But I challenged myself.

That eventually grew into more people on the chat. So I basically opened a new chat for my non-students. like a thousand people. Yeah, so eventually it grew a lot to 1200 people, which is weird because I had to open up another chat. And it was so cool because you were talking about little tidbits, whether it was the weekly energy or just the daily whatever you were thinking about or talking about. And it would be as simple as reframing a mindset around the way you were communicating with a person or just the way you woke up in the morning.

Jojo (02:50.807)
It was a really nice way to reframe and restructure and kind of start the day. I always looked forward to your little daily drops. Yes, exactly. So it was something definitely unexpected, but I just put the content out there, put my effort and maybe like a handful of times I told people, you know, hey, if you are inspired by this, here's the link.

to join this group, send it to three of your friends. And it just naturally, I never marketed it, I never told anybody. Just like maybe four times I told people that this is a thing, and it was free content, you know? So was like, why not? You know, it was free content. And early on I'm like, okay, you know, there's a following, how can I, you know, do something with this? How can I monetize this? Because you know, I worked for the Cabal Center, and you know, of the teachers in London, Avi Nachmias, said something so powerful. He says, we're a non-profit, not non-income.

Which is so powerful because in order to do the work, to sustain the message, you need to make the money. Right? That's what funds everything that we're doing. So I'm always trying to find ways, either through like clean donations or also through the other aspects of the center. You know, if we had more people in the classes and things like that, it would just be more self-sustaining, which is really healthy for businesses, but for nonprofits that are trying to do their work, it's very important. if I'm anyway spending all this time, how can I use this as another platform to bring in more money to the center? So.

So it's solely for the center. Like you personally are not monetizing on this. Right, right. is not going to me. This is my time, my work, you know. That's incredible. So it's interesting because, and this is maybe a whole other topic, but within the center, and I feel like you can find things like this in other places, but you kind of need to build, this might be a triggering word, but your brand within a brand, right? So not like make a name of yourself for the sake of ego.

But if people don't know you and if you don't let yourself be seen, then it's not good for you, it's not good for the place you work for. It wouldn't be good for the center either. So, and this applies to anything, it's not just in the center, this applies to whether you're in a marketing firm, whether you're any point in your life, you have to be an individual at the end of the day. Right, exactly. So, you in real estate, you have your team and you're a team within the organization. So, whatever's good for the team is good for the organization.

Jojo (05:04.681)
And you see it when there's the people that have the name and the experience, people flock to their classes and it's positive, right? So this was more of a mini business within a business, not a business in terms of profit, but in terms of bringing it all into the center. But you got to kind of do your own thing in a way within the confines. So I launched this platform, which is basically, I call it...

Paramount Plus is not going to replace Netflix, but the people who like the stuff on Paramount Plus, they'll do it in addition to Netflix, right? Or in addition to wherever their thing is. People would invest in specific types of content that they relate to and also the style of the content. So what makes my platform or what I'm doing unique is that there's no one in the center doing, at least on the website, cabal.com, you don't have the ability to have content go straight to you.

You got to go to the website. What I like about the WhatsApp chat is that it's content that's going to you. So I'm recording something every day, fresh, and now it's going to you. You don't need to, because what happens is, you you have to go to a website, whether it's for entertainment or for content or for training or for courses, you got to go to the content. In this case, it's kind of, you know, it's kind of coming to you. So it's something new, it's something unique, and there's a way to, you know, monetize it. So yeah, that's, and I'm only scratching the surface. That's great because...

I think the birth of this concept that you are building out and now that you're monetizing on, it was something that was already in alignment with who you are, what you're doing, why you feel like you're in this world. And there's such a discrepancy with our world right now and our generation or just work in general. It's like you've got work and you've got life. And there's not that interwoven sort of fabric that is part of your, like,

world that is coming out through your work. And I think what's so beautiful about what you're doing and what I want to talk about and what I want to inspire people to think about and hopefully like shake them out of whatever rut that they're in is it doesn't have to be one or the other. It can be both. And we don't have to just like

Jojo (07:14.957)
go and do the nine to five, and maybe it is do the nine to five, but is that something that's like exciting you and that you're passionate about? Because it's so clear in what you do that you are passionate about it. You're not doing it because you feel like you have to. You're not like clocking in and clocking out. You're like, no, no, no, this is part of my essence. This is part of my being. So what would you say for people who don't have maybe that cohesion in their inner soul world and that ego facing reality that they're living every single day?

You know, the whole concept of career is fascinating. Funnily enough, just this morning I was talking to somebody and he was saying that he's unemployed right now, but he had great jobs for the last 10 years. But he told me something interesting. He said he only went from job to job, but never had a career, which means, and we're talking about like, know, worthiness and all that kind of stuff. But the term, the word career, which by the way, I don't think is necessarily for everyone. But the distinction of career is that you're investing in something long-term.

You know, that's a really interesting point. I've never actually split the two. I think I've always just assumed, and not actually consciously, but yes, because there is a very clear difference, but yeah, you've got a really good point there. Yeah, and sometimes, and I find it fascinating that this whole topic of investing in your career is really investing in yourself. Investing in yourself is investing in your career. And sometimes we don't even think of it like that, or we don't even take the time, not to just take the time, but we don't even...

feel the importance of investing in ourselves because there's worthiness issues sometimes? am I really... That's a whole other. That's a whole other dragon, I know. But I think it does go hand in hand because if it's just a job, it's fine. if it's... Is it? It's fine for certain... Meaning, what's there to do? For a job, you just need credentials. For career, you need courage. And you need an identity shift. Your career is a part of your identity. Like, I'm a doctor. When you're a doctor, when you work at...

at the bookstore somewhere. You don't say, I'm a bookstore, right? I'm a doctor. It's a- I don't know why that got me. It's like, you've invested so much energy and money and time into yourself, into what you do, and that's building something. There's something fulfilling about building something. Sometimes we don't, again, either invest the time, but really it's like this internal shift of am I worthy, know, identity, and also the word I always forget, the syndrome.

Jojo (09:35.169)
Imposter. Imposter syndrome. can never, I don't like that term, but imposter syndrome, right? Like, am I really good at this? So if somebody wants to have a fulfilling career, and I don't believe that it's in everyone's tikkun or everyone's movie. Okay, wait, you just said tikkun. Can you explain what tikkun means? Yeah. It's a very Kabbalistic term. Yeah. Yeah. So according to Kabbalah, have what's called a tikkun, which is multifaceted. There's a lot of explanations, but it's

Both the gifts and goodness and light that you're meant to reveal in the world, at the same time it's all the dragons you have to beat to reveal that goodness. A lot of it comes through like patterns and struggles and failures. So it's like kind of like destiny, but also life's mission and also- So it's your soul's correction. It's your soul's correction. So it's not an everyone's soul correction, movie, destiny. To have a fulfilling career. To fulfilling career, yeah. Okay, yeah. Some people, they just need the nine to five. They sell spices in Morocco and they go back to their family.

And that's totally fine. Yeah. Right? It's their stuff. Because they've found that their version, what is true, what has to happen for everybody, kabbalistically, is we can never be fulfilled if we do not feel we're contributing to something. Contribution is the pond which every career, every fulfilling career is built. So somebody, for example, selling spices in Morocco, they're feeling like they're contributing to society. I'm doing my job. I'm also providing money for my family. And my family is my biggest value.

I'm providing, I'm contributing, there's something going on here. Am I changing the world? No. But who says I have to? What you have to do is to contribute or feel like you're contributing to something. That for sure has to happen. When people feel lost sometimes, they're going from job to job to job to job. It's like, you know, that's the macrocosm. big, you know, it's

But even we all experience it, right? Have you ever had days or even weeks where it's like, did so much this week, but what did I do? Before I made this career shift, I would be slammed like morning till night and it just was so unfulfilling and it was like, I was everywhere all over the New York area. But it's it's draining and it just didn't feel fulfilling and it's yeah, it's that feeling of like, yeah, but like I was so busy and I didn't have time to do the things that would actually feed my soul and make me happy. But like, what did I?

Jojo (11:45.998)
actually just do. And it's okay. Then I could be like, well, I'm contributing to making clothes and like, I'm not passionate about that, unfortunately. Yes, it's aligned me and put me in the places that I can be to work on other things. And I'm very grateful for that. But it wasn't fulfilling to me. And I think making that shift for me personally, now it's like, wow, I feel limitless. Because now it's human correct.

Can I talk? Now as human connection, I don't think I can. Now as human connection and just bigger like purpose, even with Inside Out, even with Aviation, it's like completely different. Yeah. Yeah, because you're building towards something. And that's one of the things that we, there's, guess, a couple of different challenges to get there. I would say that one of them is really looking in the mirror.

and doing the work, the inner work, the messy work, the spiritual work of looking in the mirror and being like, who are you? What are you? What are you about? What are you contributing? know, in Kabbalah we talk about this idea of divine sparks, how the Creator has a, we all have a divine spark of God, of the Creator within us. But how does that look like? What does that even mean? Like, oh, we're all good? Not all of us are that good at everything, right? But an easy way to understand your divine sparks

is the way you channel goodness to this world. The way you channel goodness to this world. know, when you see people who are exceptionally good at certain things, like an amazing violinist or an amazing singer, like you feel, my God, that's a piece of God being revealed right now. That's how I view it. I'm like, this is a piece of the creator being revealed to me right now and this is like amazing. It's like anytime I watch anyone thrive or do anything that they're just insanely good at, whether it's sports or...

theater or like, you know, the playoff games are happening right now and like watching that, like I might not even be a fan of that team, but just watching them just kill it at what they're good at just gives me all of this. Like, I don't know. It makes me emotional. Like I genuinely, cry watching other people thrive. Cause it's just so empowering. And I'm like, this is what you're meant to do. Like you were here to, even if it's play hockey, like that's what you're here to do.

Jojo (14:03.156)
Like it's incredible to like watch people just soar. Yeah, it's inspiring. You feel the godness and the goodness. So I don't necessarily love the question, what are you good at? It's a terrible place to start. Okay. I don't like that. Okay. It doesn't always help. everybody, I think a better place to start is looking in the mirror and saying and accepting upon yourself, I have goodness within me and I need to channel it.

in some way. Do I know all the time what it is? I don't. Not necessarily, but you know, the way I care for my friends, the way I'm really passionate about certain things and I'm actually good at something like that. And it might not even be like a whole... It doesn't necessarily have to be like a career move. It could also be like, you know, you're contributing to your community because nobody in your community knows about AI and you're mildly interested in AI and look at the service you're providing to your friends. Right? could even just be that.

Think a bit from the recipient side. How do I know that that's God? Because look at the recipient, right? You have your, you know, 25 year old kid person. I say kid now, because now I'm in my 30s. You could say kid, right? And they're helping their grandma on Facebook, how to watch a video or fix the internet or whatever. Now that's not exactly fulfilling, but to the recipient's perspective, right? What happens every time we do somebody a favor or we help somebody? They say, wow.

You're a king. You're, thank you so much. I love you forever. Like, this is God. You're a God sent. Look, what did I do? Nothing. But look at the recipient. The recipient that's calling you God. You just assumed the position of God to that person. So I'm just giving a silly example. Not that helping your grandmother with Facebook is a fulfilling thing, but look, it's just proof that there's something good within you. Even something so menial could be so powerful for somebody. You have a whole potential that you're not tapping into. It's not, I don't know about...

necessarily finding the perfect, I have this perfect idea, I'm going to do this, but start with your contributions. Start with what kind of service can I provide? Whether it's paid or not, right? And I prefer paid because how are you going to live? also the people who pay pay attention, there's a thing like that. But start contributing, start to do. Okay, so start to do. I love that. But what about fear?

Jojo (16:23.03)
because there's such a fear factor of the unknown or, what if I fail? Like, what would you say, are there any spiritual tools or lessons that you can kind of impart on us for people that are like, yeah, but I can't just walk away from this or I need to, because there's going to be the entire kitchen sink of stories that people are going to throw at you and excuses that they want to make. And I've said them myself. even talked about when I talked about like switching careers, how one of my friends was like, why didn't you ever become a flight attendant?

And I gave him the entire kitchen sink of excuses and he was like, yeah, that's all BS, JoJo, like, you know that. And it was, it was total BS. Because the reality is it only opens up so many other possibilities. And if I wasn't happy, then why would I stay in something I knew that I wasn't gonna wanna do for the next X amount of years? I even said when I started this in fashion, I should say, I was gonna say career, but I don't even wanna call it that. When I started in fashion,

that I was like, I'm just, yeah, this is just for now, like this isn't, but like, when does that shift happen? Because people can keep going down the same path forever, and then they wake up and they're 60 and they have kids and they're miserable still. Maybe they look at their spouse and they're like, well, I hate you because I hate myself and I hate my life, so therefore now everything's a mess. Yeah, and not the good mess. No, not the mental, emotional, spiritual mess that we are trying to uncover and decipher. The literal shit. Yeah, yeah.

That's all a great point. I feel like a big theme in what you just said, that whole scenario, is about being stuck. I hate that word. I'm not allowed to say that word. My mom won't let me say that word. really? Yeah. I'll be like, I feel so... And she's like, nope. Like, okay. Yeah, don't say stuck. Yeah, stuck meaning not necessarily like it's not moving fast enough, but more you're not moving fast enough. Impatience. Impatience. Big tycoon over here. yeah? my god. First of all, impatience is our generational tycoon.

I mean, why is AI so hot? We're impatient. We just want everything done, yeah. Yeah, just, you know. They say it's about scaling, but 99 % of AI users are not anywhere near scaling. Scaling is you have a thriving business and you're like, instead of making $100,000, let's make $100 million. That's scaling. Who's there right now? No, we're using, we're trying to be like, okay, how can I be more brainless? Let me use AI. So, you know, so we're all impatient. get that. So definitely impatience plays a big role here. Stuck.

Jojo (18:44.157)
is about me being stuck. So am I moving? So that's funny, did, did you hear this? I think you even commented on it. What was it? On Friday I put like a Facebook, sorry, an Instagram story. Okay. So I'm not on Instagram, right? But like I had like a spark, like a inspiration. So I was like, you some people say, ask am I on the right path? Am I on the right path? I'm a flight attendant, is this the right path for me? Is this the right career for me? You know, how do I know I'm on the right path? How do I know this is the right thing for I did comment on You did, right? did, okay. And it's a valid question, but I'm like,

Okay, it's a valid question, sure, but it's a little bit big picture. It's like asking, this person right for me? You're not gonna know unless you go all in. Yes, but also, what if the answer is yes? Now what? Okay, so she's the one for you, he's the one for you. This is the right job for you, now what? You're gonna rest now? That's, yeah. So it's only a fruitful question to a certain point, and then you get to ask a better question, and the better question is, am I progressing on this path? So even if it's like the wrong career, even if it's the wrong thing.

progress, move forward. Yeah, always ask, is this really the right thing for you? But am I moving forward? So, okay, I'm married, know, six years, whatever. How much you married, what, four years? Four years. Is she the person for me? Am I progressing in my marriage? Who's asking that? You people ask you, how's married life for a month after you're married? And then they stop asking. It would be rude, but it would be interesting if people asked that every year. If you're married, how's marriage?

I was gonna ask somebody who's married 18 years, how's your marriage? I mean, I feel like we should be auditing. We audit our business, we audit our, we clean our house. Like why are we not cleaning out our relationships? I we're not talking about relationships here, but it's such a good point because you progress. And also, to get away from the word stuck, but paralysis because of too many options or too many choices. You even see people not moving forward, let's say go back to relationships. to get far on that. I know, but for relationships for a second, people won't move forward because they're scared. And it's like,

All right, well, you're just, and people won't move forward on businesses. I mean, even for me, I didn't start a podcast or become a flight attendant because I was scared for six years. Six years, this was 2019, Jojo. If I go back through those journals and I open those up, you're gonna see all of these things that I wanted to do, but fear stopped me. I literally kept myself small, stuck, and limited because of my own, well, tycoons.

Jojo (21:06.78)
and things that I needed to push past. And now we all know that divine timing is perfect and everything is meant to happen exactly the way it does. And the reality is I probably wasn't going to be ready at 24. There's a lot of stuff I had to figure out at 24 through 29 and I'm still figuring out, but I wasn't in a place where I could push forward on those things. And I know that in hindsight, it's always 2020. We all throw aware of that, but being stuck and keeping ourselves small or

just not moving forward because we're scared or fear. Like, what is on the other side of fear? Because that's, I think, what people don't, I guess, have the ability to look past. They get so consumed. If we're going to talk about fear, which maybe should be the next podcast, but... Well, none of this next podcast stuff. We're in this podcast. we're in the present moments. my God, you're going to have such a terrible time picking out a name for this.

We're like we're gonna talk about everything. The names are not my concern the names come. It's funny I'd be a great guest on a you know those podcasts are like three and half hours long Yeah, and they're like drinking whiskey and having lunch and whatever it is I'd be great on that because we're just going in tangents everywhere. I it This doesn't have to be anything. It can just be what it is. Yeah, exactly. It's a mess. It's a mess in the best way possible You know the thing about fear and especially about should I you know make a career change or not I find

The older I get, I find that the scariest prospect, the scariest outcome is the successful outcome. Oh, wow, that really hit. Because it's much scarier to say, if it works, then what if it doesn't work? Because what if it doesn't work is a moment of pain followed by going back into your cave. It's a cop out. What if it works comes with it. What comes with that is a lot of responsibility. And that's it.

incredibly frightening. And that goes into the whole career thing, choosing a career or investing in either yourself or your career, both of which are good. They're two distinct things, but they're both good. Is an act of self love is an act of saying I'm willing to be successful and I'm willing to take on that responsibility that comes with it. Because if I am, you know, if I'm doing a certain training of how I can be a better speaker, let's say how it could be a better podcast guest, you know, like, wow, that's an act of self love.

Jojo (23:31.02)
and believing in myself that, wow, I can and I'm willing to be more of a speaker and all that responsibility that comes with that. I like that. It just reminds me of something someone said once on a podcast about how people keep themselves small and won't pursue certain things because they have that limiting belief. And it's that competing desires gridlock where you literally, you want something.

But then you don't want to hire people because that's more responsibility. So then you go back into this vicious circle or cycle because you don't really see yourself evolving and growing because you're right. If you do become successful, what if it does work and it does work? Right. There's so much more that's added to your plate. So what is the differentiation in that between like your soul and your ego? Because big stuff.

If you're choosing to do a career... I like your shoes by the way. No, thank you so much. Sorry podcast listeners. You should really see your shoes. They're nice and white and clean. That's because they're like a day old. Oh, there you go. That's the secret. new shoes. Buy shoes every day. Problem solved. Okay, so my question is how do we know if our career decision is coming from solar ego? Yeah, great question. So I'll use my platform as an example. So interesting that the language has connotation. Topics are a little taboo. The topic of making money.

It's very, Ted was like, making, you can't talk about making money. That's weird, right? But it has a second connotation. But suddenly if it's like, but you know, we're a nonprofit that wants to change the world and help people improve their lives. Suddenly it's like, okay, that's okay. So me saying, you know what, I want to make, and this is really where it came from. I'm like, I don't want to see the center struggle. I don't want to see the center being like, you know, we want to do seven projects, but we can only do two. It's heartbreaking. I don't want to do that.

So I'm like, how can we... And I know that if I'm successful and everybody else is, then it only benefits the community members and the students and the potential. Like there's millions of people out there that are waiting for us to knock on their doors and being like, guys, we're ready for you. And we're like, we've been waiting for you all this time. Do it for them. So the differentiator is why you're doing it. Making money, not making... There's nothing holy about not making money. And there's nothing evil about making money. It's about why you're doing it.

Jojo (25:50.101)
So if I'm saying, you I want to make money so that I can, you know, yeah, provide for your family, that's basic stuff, but so that look what I can do with the money. That's why I want to do it. Right. And when it's that type of what, when the why is strong, when you have a purpose and that purpose is attached to contribution, then it becomes kosher. That's when it comes from your soul. So to go a little bit cabalistic on you for a second, Ravashlag, the founder of the center, he writes in the book called Origins of Consciousness. It's a little bit of a

complicated, that's like the base, not the basic. That's like, you know, we have power of Kabbalah, the course and the book. It's like the basic, basic, basic version of that original book. That was his like, okay, let me talk to you about how the light works, how the vessel works, how creation works, the whole thing. So he talks about the vessel and the light and what type of vessel reveals light that lasts and what type of vessel reveals light that then disappears. In other words, the ego, so the vessel that reveals light that disappears. the soul reveals, is the vessel that reveals light.

That lasts. That's the difference between these two things. What is the essence of the soul? That type of vessel. The soul we think is the light, but really the soul is our vessel full of light. He phrases it as desire to receive for the sake of sharing. It's a phrase that we use often in the Kabbalah Center, but unfortunately phrases lose meaning after the seventh time you hear them. So that's just a random number, but so we need to define what that means. Desire to receive, which is the vessel, right? A vessel is I want, right? It's like, I'm thirsty. I have an appetite for something.

It's a physical body. Right, well, your physical body is one type of vessel. Your soul is another type of vessel. are the two Got it, it. So we're talking about soul and ego, so physical versus spiritual. this is how, in order to define is my career choice ego or soul, we've to define what ego and soul really mean. On a deep, deep, rooted level, not a gimmicky explanation. Like what Ravashlag would say is ego versus soul. So he says that a kosher vessel, a vessel that reveals light that lasts, is a desire to receive.

for the sake of sharing, which means somebody with a big appetite, with a big desire, big goals, but their purpose, their why is rooted in contribution, as opposed to somebody with a big appetite, but their why is rooted in consumption. This is what the difference is between the ego and the soul. Every time, and by the way, our work, our work, because the ego and soul are like, they're mixed in together. And every time we have this like challenge, what is happening is the challenge, it's...

Jojo (28:11.317)
The bandaid that needs to come off, it's the soul that needs to be extracted from the ego, is painful a little bit, right? So every time I'm like, should I be a flight attendant? Should I make a podcast? Should I launch my business? Should I go and speak? Should I ask her out? Should I, all these things, it's like, what's happening is my ego is telling me, stay safe, because it's immediate gratification. Don't do the scary thing. How is that immediate gratification? Because look at all the, it's comfort, it's immediate comfort. Because you're not pushing or stretching or growing.

Right. It's immediate comfort. It's avoiding, right? Avoiding versus dealing. So avoiding is... The whole idea of instant gratification, which is ego, is you're cashing out too early. Let me cut my losses. Let me just cash out now. Instant gratification. Let me just go to the comfort. I don't want to... Even if I... But look, if you invest a little bit more, you'll make billions. Yeah. No, no. It's always on the other side of what you don't want to do is where all the doors open. Exactly. So the ego just wants the... Whatever is instant is the ego.

Instant, instant. So it's the vessel that's like just me. And when we take off the, when we extract the soul from the ego, in those moments, so I have a decision. I either invest in myself and say, what if I make it and what if I'm successful and that's gonna be a lot of work or whatever it is or scary or people aren't gonna like me or whatever, all the different fears. And I push and say, I want it. And I don't just want it because I have to. I don't just want it because I love money. I don't just want.

I want it because look at who needs me. Look at what I can contribute to the world. Wow. Right? So you tie it into contribution and for a lot of people, mean, look at any inspirational story. It's the same framework. I was a loser, I didn't do the blah, blah, blah, blah, blah, blah, blah, blah, blah,

First part of my life I felt like a loser, and then one day I'm like, screw being a loser, I want money. And then I just made it. There's always something deeper going on. You don't just change your nature because you woke up on the right side of bed. Changing your nature from ego to soul requires attaching yourself to a positive why. That is such a good answer. That just deepened so many things for me and made so many things click. And I really hope for our listeners it did the same because that was a very powerful framework. So let's think, like, what is a career move

Jojo (30:33.183)
that I'm maybe hesitant to make. Should we apply that to the framework, the messy framework? Yeah, is there a framework? don't know. The mess, apply it to the mess, mental, emotional, great. You know this. Yeah. You've been through this before. Did we do this last time? We did. great. OK, but this time I want to do it a little differently. I think we should ask our listeners thought-provoking questions that they can be asking themselves rather than like me asking you. So I'm going to present.

a mental, emotional, spiritual framework question. And then I want you to also present a question. So my first question for mentally would be, are your career choices driven by logic or limiting beliefs? What would your mentally be? Cause you're, feel like you're about to ask a question. So that would be, yeah. What was it? No, I I was going to say, think about, yeah. Think about if you're listening to this and you're seeing that the topic is somewhat related with career, you're going through something. You're thinking about it.

And we're all thinking about our next move in our career, our next move in our job. You can also apply this to another places, but what's one career shift that you're thinking of doing? And instead of just, you know, just do it and plow through before that, what's, what's your why? Mm, Matili, what is your why? What is your why? think that would be a good, a good prompt because that, that, that's the stuff that hits to your identity. Like, because remember who we really are is a spark of God. The soul. And it's our soul and is a contributing force.

We are beings of sharing. So why am I doing it is for the sake of sharing. That's your why, right? I need to show up for my family. I need to, you know, I have 17 albums recorded and I never actually released any of them. Well, what is your why? That's gonna push you because if you don't have a strong why from your soul, your ego's gonna give you all the whys, all the excuses of why not. The whole kitchen sink. Whole kitchen sink. All right, I'll let you take over the rest. So emotionally, my question emotionally would be.

Are you fulfilled and energized or are you drained and disillusioned? What would be your emotional? Yes, the emotional prompt. Yeah. I hope you guys are asking yourself these questions while we're asking you. Really think about these because this can get you unstuck. hate that word. I just as a little, I'm very sensitive to prompts. I don't like the, are you this or are you that? Okay. I would rather, where are you this and where are you that?

Jojo (32:47.654)
Ooh, I like that. We're not all just one or the other. Like, I'm so totally drained or I'm totally energized. Great, bye. No, I mean, it's definitely multifaceted. Yeah. So like, where in your career, like what's draining you in your career? Like, where are you feeling like this isn't working? Like, there's this meeting that I'm pulled into that's just, I don't need to be in this meeting. And it's just kind of draining me. Not based on a true story, I love all my meetings. Watch out. Watch out, I know. I'm talking about like, you know, office meetings. Or certain projects that I'm involved in that's like, is this really me?

Is it draining me? And let's identify what is it about my work, my career that I love. Let's identify that. That's gonna help you, why? So where am I, so the emotional, right? Where am I drained versus where am I charged? And I think it's so interesting that career is so emotional and it should be because I don't think a lot of people give it that. And no wonder it ripples out into your life in ways that can either be chaotic or calm. Even just in this conversation, I'm really

really realizing how there is that deeper charge of it is your purpose, it is alignment, not for everyone, but it really, really can be. So spiritually, my question would be, does your current path feel connected to your higher calling or are you ignoring nudges from within? That's a great prompt. Are you ignoring nudges from within? Because I do feel like the soul never stops knocking. I mean, how many times I love this, like, I don't know where I heard, I might have been something on Instagram or

It's like first, the universe. source of all inspiration. Right, no, literally. At first you get, like you fall on your face and then, no, no, no, that's not how it goes. It's like, first you gotta knock on your door and then you get a little like, no, first you gotta tap on the shoulder and then you ignore it and you gotta knock on your door and then someone takes you and throws you down the stairs. It's like, those are the nudges from the universe that I was like, is this right for, like, for instance, in a relationship, it's like, this isn't right for you, hey, there, you've got a wandering eye. Next thing, hey, they're on a date with someone else.

hey, they fully cheated on you. When do you wake up to that calling? And I think those little nudges from within with your career, it's like, how many times are you walking into the office anxious every single day? Does your boss make you break out in hives? Where are we actually just, are you getting sick all the time? Because this shows up chronically in our body. So I feel like that's very much of, do you feel totally disconnected or are you, yeah. So what's your spiritual question that we can have?

Jojo (35:12.302)
messmakers listen to. Yeah, the spiritual question. Oh, I wish I had time to prepare this. Sorry, I threw this at you. I didn't know I was going to ask these questions. Give me a prompt. I'm not AI. I'm HI. Human intelligence. That's the thing. I know. Yeah, I used to call it organic intelligence, but then I heard somebody say human intelligence. Spiritual prompts. Look, it's all really one, right? You're making your mental and your emotional spiritual, but the spiritual prompt, I would say, has to do with... Yeah.

It's funny because for me, spirituality for me is very integrated into everything. So it's hard for me to differentiate. It's like a marinade. It's woven into everything. So you're trying to take your thoughts and make it spiritual. So it's mental. You're trying to take your emotion and direct your emotion towards a positive place. All that is very spiritual. So then what is spiritual in the mess? How do you define spirit? How do you define?

mental versus emotion versus spiritual? That's a great question. For me, it comes down to logic for mental.

Emotionally, it comes down to like actual like that feeling in my body and spiritual is just integration of all of the things what you're saying. But I think it's just the deeper question of like, there are there not those thoughts or feelings that are coming in? Are they something is it a sign? Is it a nudge from the universe? Is it a little knock on your door? Is it someone saying something? Is it something you hear in a song? It's like what is pulling you into that alignment is what spirituality is to me. And then also the deeper fabric of like everything integrated together. Yeah.

Yeah. So mental, is your career choice smart? Yeah. Or dumb? Emotionally. Are you happy or sad? Very spiritual or not? Good point. Think about that one. This is a comedy channel. This is now a comedy podcast? you for... You're gonna have so much work on it. I know. I don't know if I'm gonna edit this out. This is too good. Okay. We're here. We're here. I think the spiritual thing is about your identity.

Jojo (37:10.734)
and your soul and like, this really me? So well said. So like, that's the question. Is this really me? Or is this just a job? Because the best careers are you. It's like, it's like becoming a doctor. Are you doing this because you want PhD or doctor or whatever behind or in front of your name? Or are you doing this because you genuinely want to help people? Right. And you're passionate about it. And that's your that's your thing. Like, you know, some people who write books, they call themselves I'm an author. Which is interesting, because when they're saying I'm an author,

They're not writing a book right when they're saying it, but they've identified with being an author. Like this is what I do. Like I, this is my passion, this is part of who I am, and it's something that's not going away. You know what's so interesting? And I just realized this when you started saying that. I never said I'm a model when people would be like, what do you do? I never said I'm a model. Never. I've been modeling since I was 12 years old. Never out of my mouth have I said I'm a model. I say I work in fashion. Because I didn't feel like the identity of that, because what.

model to me came with was an ego, a persona, a look at me, and all this stuff that was just not JoJo at all. But now, if people are like, what do you do? And I say I work in aviation, what do you do? I'm a flight attendant.

Now I say it or I have a podcast. And that's so interesting to me because I actually do identify with being a fine attendant because of how much joy that brings me, how I get to curate experiences for people, making people happy. Like that is so much of my essence and my being and being a prop in a world of photography or whatever it was that modeling brought me. And thank you again, Universe, for giving me that opportunity for so many years. And probably, I mean, it's still in my life, but I- Now you're role modeling. Yeah.

That's so nice. But don't tell people I'm a role model. That's just ego. Correct. What do you do? I'm a role model. Well, you said no. No, but that's so interesting because I never, like even my friends will be like, no, she never says she's a model. She's always like, and then my friends are like, Joe. And I'm like, well, you can tell them, but I don't, that's not what I identify with. I feel like there's, you know, part of it is also, you did it since you were 12, right? So anything that's like, oh, you know, was it really your choice? But also the idea of like being a model.

Jojo (39:19.64)
It's not something that anybody could just be like, this is my passion, I wanna do it. There's kinda like, you know. People do say that. People want to be models. Right, but to be a model, you also need to kinda be, you have to like look the part in a way. For some places they won't hire you if you don't look a certain way or you're not a certain height. So for example, I'm sure there's plenty of basketball players that they're just in basketball because they're tall. And somebody told them, dude you should be a basketball player or football players that they're like big and they're like, you should play football. So it's like.

Is it really their choice? Because you're kind of born into something, is it really your choice? And if it's not totally your choice, then it's not your identity. Well, I think you just kind of wrapped that all up really beautifully. Well, Yosef, thank you so much for coming on Inside Out. This is such an interesting conversation with so many directions. I love that it can just flow and unfold. Where can people find you? you can find me. So first and foremost, in terms of identity.

I'm a Kabbalah teacher. I'm a coach, life coach, spiritual coach. I work for the Kabbalah Center and you can find me on kabbalah.com. If you want Paramount Plus and extra content for me beyond what's on kabbalah.com, you can go to nasnaz.io, nas.io forward slash daily soul inspiration. And this will all be linked in the show notes so that people can easily find you. Yes, exactly. So right now the platform is just for the WhatsApp chat, but I'm going to do more things and

We'll see how I can provide more content and value in an organized way for people. But right now it's every day I record or write some inspiration, something cabalistic, something from the energy of the week. And that is a subscription. That is a subscription model. Great. And you can find me on Instagram. There's nothing much there yet, but maybe later this year I'll do more things. So you never know. At Yosef Yesh on Instagram. All right.

Thank you, JoJo. Thank you. And you guys know where to find me at underscoreinsideout.podcast. Make sure you guys share this episode with a friend. Always share. Rate, review, do all of the things. Check out the show notes. Go sign up for Josef's Daily Soul platform where you can get 20 % off your first six months with Code Inside Out, also linked in the show notes. I would also suggest one thing. Take the time. I'm a big fan of the phrase, take the time. Take the time to think of three people in your life that are going through some sort of career identity shift.

Jojo (41:37.828)
or that they're thinking about it, send them this episode. That's your job. Send this episode to three people who are going through a career and identity shift. And I will see you guys next week. Bye.


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